So basically your saying the business model is flawed and we should all look elsewhere, or are you expecting large increases in subscriptions?
I doubt that advertising is making up the difference considering industry CTRs are less than 0.5%.
It's a shame that a select few have decided to take this thread off course from my original question to why Ancestry were rotating banners adverts within fixed placements. A couple of adverts per page is acceptable, changing them every 15-20 seconds is not.
I will therefore withdrawn my agenda and bring this matter to a close.