"Hugel" Depuis 1639" is on front of the postcard- a metal sign hanging from a building.
On back of postcard "Riquewihr (Haut-Rhin)
Enseigne de la Maison
"Au Kaeslaiblin" datee de 1617
Armoiries de la Famille Hugel
space
Propriete Hugel et Fils"
I believe the english; Sign of the house/family, from 1617,
owned by Hugel & Sons
We bought some wine there in 1974