Hi Anne!
Your ancestor William Fullelove was brother to my grandfather Abraham Fullelove, the one whose photo is shown in Jim Fulleloves post on this topic. Their parents were James Fullelove (c.1814-30.Sep.1875) and Elizabeth Shepherd (6.Nov 1813 Wilson Derbyshire-5 Jul 1886 Brownhills).James parents were Abraham Fullelove (d.5.Feb1860 Shardlow) and Mary Eltinton married 12 Dec 1808 Leire Leicester.Elizabeths were Samuel Shepherd and Hannah Presson married 24 Nov 1812 Breedon -on-the-Hill. This is as far as I have got backwards,and I am also trying to expand the tree forewards. Have you looked at the new WW1 records on ancestry? There are quite a few there.I believe those who died in Brownhills are all buried in Ogley Hay churchyard (the church opened in 1875), but the gravestones are no longer there. Good luck in your search.I would be interested to hear from anyone reseaching this family!
Linda