AMEN!
Great post Jerry!
Imho, Ancestry tries MUCH too hard to ensure that those newly joined members find lots of hits to encourage them to stay.
So what if they join and only find one hit (or even none) on their fist attempts at searching. If they are that easily discouraged that Ancestry doesn't live up to its advertised hype and choose to leave then the field of genealogy hasn't really lost anything at all.
Note to Ancestry- FORGET THE NEWBIES! Make the search engine(s) work for real researchers. A dedicated newbie will learn without being pap-fed.